This upscale southern Maine town is known for its ocean beaches, old sea captains’ mansions and the neighboring town of Kennebunkport, home to the Bush family summer compound.

But the talk of the town these days is the arrest of a local fitness instructor who’s been charged with running a prostitution business out of her Zumba dance studio and secretly videotaping her encounters. Now the town is on the edge of its seat, waiting for the revelation of which of their friends and neighbors are among her more than 100 alleged johns.

“There’s still some of that puritanical New England left around,” said Will Bradford, who owns a copy shop in town. “There are places in the world that would laugh at this.”

Alexis Wright, 29, was dressed conservatively in a jacket, blouse and slacks as she pleaded not guilty Tuesday in Portland to 106 counts of prostitution, violation of privacy, tax evasion and other charges for allegedly providing sex for money at her fitness studio and a nearby one-room office she rented. The man police say was her business partner, 57-year-old Mark Strong Sr., pleaded not guilty to 59 counts of promotion of prostitution and violation of privacy.

Prosecutors haven’t detailed why Wright would have been videotaping her encounters. But they gathered more than 100 hours of video and nearly 14,000 screen shots from seized computers, Deputy District Attorney Justina McGettigan said.

“The state’s in over its head. This case isn’t ready for prosecution,” Daniel Lilly, Strong’s lawyer, said at the hearing.

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